Netflix

3 Body Problem

Role

Creative Director

The Problem

What better problem to have than a 3 Body Problem? We had the amazing opportunity to work with Netflix on one of their biggest launches to date, joining the journey nearly two years before the show ever met its audience. It began with creating an identity that could hold the weight of the story—one that felt intelligent, ominous, and quietly cosmic. From logo design to key art, we explored the tension between science and mystery, order and chaos, grounding abstract concepts in striking, graphic simplicity.

The Problem

a black and red abstract design with lines

The Outcome

Sub-title

Much like the problem itself, the creative challenge was complex, multi-layered, and constantly in motion, but that’s where the fun lived. By embracing uncertainty and exploration, we helped shape a campaign that didn’t just promote the show, but echoed its themes—reminding viewers that some questions don’t have easy answers, and some stories are bigger than any single point of view.