Warner Bros
Warner Bros
The Batman
The Batman
Role
Role
Creative Director
Creative Director
The problem
Users struggled to keep up with conversations while on the move. Important messages were often missed due to visual noise, unclear hierarchy, and overloaded screens. Switching between chats, actions, and settings slowed down response time and increased cognitive load.
The problem
Users struggled to keep up with conversations while on the move. Important messages were often missed due to visual noise, unclear hierarchy, and overloaded screens. Switching between chats, actions, and settings slowed down response time and increased cognitive load.
Discovery
To avoid designing based on assumptions, I led a mixed discovery process focused on real mobile usage patterns.
Discovery
To avoid designing based on assumptions, I led a mixed discovery process focused on real mobile usage patterns.
Define, Valitation, iterate
Wireframing and testing
We started with low-fidelity wireframes to explore multiple layout directions. Each iteration was reviewed internally, then tested with users. Feedback was incorporated continuously, allowing the design to converge toward a clearer and more scalable solution.
Feedback from customers
Users highlighted the cleaner layout and faster interactions. They appreciated the reduced visual noise and the fact that important messages stood out more clearly.
Positive feedbacks
Usage
Users stayed focused on the main conversation, confirming the effectiveness of the simplified layout.
Message response speed
Replies were faster thanks to improved hierarchy.
Feedback from customers
Users highlighted the cleaner layout and faster interactions. They appreciated the reduced visual noise and the fact that important messages stood out more clearly.
Positive feedbacks
Usage
Users stayed focused on the main conversation, confirming the effectiveness of the simplified layout.
Message response speed
Replies were faster thanks to improved hierarchy.
Outcome and impact
The redesigned Live Operations view was rolled out progressively to a subset of FleetSync customers managing medium and large fleets. The new experience focused on improving situational awareness, reducing reaction time, and supporting faster decision-making during daily operations.
Outcome and impact
The redesigned Live Operations view was rolled out progressively to a subset of FleetSync customers managing medium and large fleets. The new experience focused on improving situational awareness, reducing reaction time, and supporting faster decision-making during daily operations.
